Black Dog LED's Noah Miller on MJ Bulls Podcast
Noah Miller was the guest on the MJ Bulls podcast this week. Noah discusses the science behind LED grow light technology with the host Dan Humiston. Transcript of the podcast below. To hear the podcast click on the media link below.
DATE September 30, 2019
DURATION 12m 3s
START OF TRANSCRIPT
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[00:00:50] Noah Miller
Are looking to raise money now to just further our growth. We are honestly adding headcount on a regular basis now. Seven years
we've never done a big raise before. We're growing a little faster than we've ever done before. And you know you need cash to fuel
that. So we are doing our first raise. We're doing a series a round right now from MJBulls Media.
[00:01:15] Dan Humiston
It's the Raising Cannabis Capital show. I'm Dan Humiston. And on today's show, how their passion for growing is the inspiration that
continues to drive this bro like Pioneer to create the perfect LeD light for growing Cannabis.
[00:01:35] Dan Humiston
Today, Raising Cannabis Capital, we're joined by Noah Miller, the CEO of Black Dog LCD. Noah, welcome to the show. Thanks, Dan.
Great to be here.
[00:01:47] Dan Humiston
You know, I'm interested in LED.. You have a little bit of history with fluorescent lighting. Back in my last life. So LCD is just
fascinating. You guys have been providing LCD lighting for nearly a decade. I laugh at this, but you're a grandfather in the industry.
Ya. I'd like to start off with picking your brain about it. Ali Dena.. The thing that I find super interesting, but I completely don't
understand is how you can turn the spectrum of LCD lights to create light that plants want. That blows my mind without getting too
technical. Can you kind of a little bit about Ali D lighting and how that works?
[00:02:27] Noah Miller
Yeah, I mean you're asking specifically about the spectrum here, so let's just assume everyone is somewhat familiar like you for
lighting your house or reading a book at night or lighting the path on a bike ride with your lamp. You're going to be using often LCD
nowadays. So most people are familiar with at least the concept of LCD. But now when we pivot that over into plants, not human
eye response, that's an important differentiator to make. So if you and I are going to use an LCD in our house, in our business, on our
bike or something like that, we're going to be looking for something that's going to light it up for the human eye response. We care a
lot about what we perceive to be white light and what looks brightest stars. Where we're most sensitive is the green and yellow
region, which we're going to interpret as white. So that's how those white LCD that we use in our house and our offices are designed
to put out a lot of photons in that region. That's what the human eye wants. Maybe the plant wants something different. Not only is
it different. It's pretty much the opposite. Plants actually want the other stuff. They want the blue and the red. So if we give it a life
that you and I perceive as white, it can still use that light, but it's not as efficient. We think it's more beneficial to create a targeted
spectrum that goes to what the plant really wants.
[00:03:37] Dan Humiston
When you started ten years ago, there was none of this. I'm assuming it is well of your research was born through necessity.
[00:03:44] Noah Miller
We can't do enough research and the ability to grab specific colors and put them together. That didn't exist 10, 15, 20 years ago and
certainly not at the power we have today. But yeah, we're doing things that we can't find anyone else doing. And it is novel research.
And to us, it's really interesting up to do. Obviously, the benefits are for us and the customer.
[00:04:05] Dan Humiston
I love this story. I don't know where I heard this, but you're trying to penetrate deeper into the Cannabis so that they can take
advantage of as much of the plan as possible. And you thought that maybe by adding ultraviolet light you could penetrate a little bit
deeper and then a bunch of unexpected benefits came from that. Can you retell that story?
[00:04:21] Noah Miller
There was research showing that the U.S. could have an impact on other things than just what we consider to be simple
photosynthesis. So if all of us can go all the way back to high school, remember good old Roy G. Dev, right? Yep. So we start at the
top end up at the bottom. The thing that they don't tell you is you're kind of going backwards. So the blue and the ultraviolet, we all
know that really hard. You can cause cancer or not. That actually gets UVB NBC. So those are more energetic as photons, which is
our unit of light. As they move around or as they bounce off something, they're going to shed a little bit of heat and then move shift
down into a lower energy wavelength. So they're going to move towards the red, towards the R and away from the V, right away
from the violence. So often the photons plant and they bounce back and they bounce off. Every time it bounces, it's moving further
down the wavelength to become less and less energetic. And once you get below red, you turn into a car or infrared. If they go to
IRR now, it's useless to the plants. But imagine if I start all the way to ultraviolet and it bounces around a few times.
[00:05:26] Noah Miller
I've got a long way to go down that energetic curve before I get to use this light so that photon can bounce around and check this. It
can actually go right through the leaf. It's crazy, but the five photons can go right through the leaf. Shed a little energy, not get used.
Come out the other side and be a lower energy wavelength. But because we started it all ultraviolet for that specific wavelength, that
light can still be usable. A couple layers down. The big benefit for us is we're creating a healthier planet. We found the plants to be
sturdier and stronger literally as stocks are stronger. That makes them the cell walls get thicker because they're protecting
themselves from the damage you can cause. So now they're more disease and pest resistant because they're thicker and stronger.
And then the real big benefit, if I stick you under ultraviolet, you're gonna get a tan. The plant gets a tan. But in their case, they're
going to push out SAP as a protective mechanism like you. And guess what? An Cannabis with that sap is full of all the good stuff we
want. So what we end up with is a literally at the laboratory, a testable higher level of active compounds.
[00:06:29] Dan Humiston
Well, it's fascinating. We do five shows about this. This is such good stuff. We gotta move on. But if you want. More information go
to their Web site. There's tons of information about this on a website and even more YouTube channel.
[00:06:44] Dan Humiston
I want to take a quick break. Thank you for listening to today's show. As the leading Cannabis podcast network, we're constantly
adding new Cannabis podcasts to support our industry's growth. And that's why we're so excited to announce our newest podcast,
The Cannabis Breakout, which premieres October 18th. The show's about the thousands of Americans who remain in prison for
violating Cannabis laws that have long since been overturned. The Cannabis breakout gives Cannabis political prisoners a voice. If
you're a former Cannabis prisoner or have a loved one who is a Cannabis prisoner, we want to share your story. Please go to
MJBulls.com and sign up to be a guest.
[00:07:27] Dan Humiston
Speaking of your Web site, I was shocked. I didn't realize. I mean, there are hundreds and hundreds of products on your Web site
and they're not all, Ali, delighting.
[00:07:35] Noah Miller
I mean. Well, we have. First off would be the glasses that we designed with Message 7 for us, Backstrom. So those are unique to us. I
don't know if you've heard of Message 7, Dan, but they make a lot of the best glasses for working under bright lights and
horticulture. HP s mental highlight all those. And they kind of are the premiere company for Optics for working in a grow room. They
worked with us to reverse it out. So if you put our special glasses on another way, does it offer protection that you should have?
We're working under artificial lights in a GRO environment, but it also actually reverses our spectrum and makes it look like for you.
It turns our plant lights into human rights. It makes it perfectly white light to work under. So that's kind of cool. Beyond that, one
thing we learned and you'll get a kick out of this because you know how far the industry has come is we see it on the phone A with
people and we talk to them about our lives in a fire light. And it's too great. What else do I need? And we'd say, well, get
comfortable, because the light is really just one piece of a giant puzzle and you need about 40 other things to really set up a good
home grow that's going to produce well.
[00:08:35] Noah Miller
And so we kind of learned that we didn't want to keep having that conversation. And it's tough for people to go find the parts that
are working fit together properly. So we have put together over a couple of years what we consider to be. We joke around a call for
no Home Depot kit. If you get this growth kit, it has every single thing you need to grow. If you had zero gear when you bought it,
the only thing we don't include is a seed or a plant and soil and everything else is. So we sell everything you need individually. But
the main purpose we have all those other things is for those people that really want to get started but are too afraid to try and figure
all these parts out. They can just one stop shop, buy it all, have basically the entire growth kit delivered to them, ready to go out of
[00:09:17] Dan Humiston
Perfect. Yes, a friend can home growing business. It's there. So what's next for black dog LED?
[00:09:23] Noah Miller
For us, it's continuing to improve. You know, we've been doing this 10 years, as you pointed out, and you're the first person that I've
ever heard say the grandfather thing because we do consider ourselves grandfathers. We know who is here when we started. Most
of them, almost all of them are long gone. We love this industry, one because of Cannabis. We are very passionate. Everybody that
sells our lights will grow with the lights. Real active rowers. We're here because we're passionate about it and we want to continue
to provide better products for ourselves and our customers. We love going our lives. And, you know, we have a lot on our roadmap
right now, but our focus is really still remaining on our lights because the technology is advancing. And it's not just us. It's the LCD
technology, as we know, is growing around the world. And then things are getting better every month. And so we get to absorb that
tech and provide even better rollouts on a regular basis to our customers. So to us, it's really continuing to make those incremental
improvements and make our lives better and more efficacious and continue to work with our customers to learn about what they
need, what's working, what's not.
[00:10:22] Dan Humiston
Well, and it's worked so far today, broke. Don't fix it. It's expensive, though. The research that you're doing and gearing up for that,
every state that comes on and there's a whole new wave of home growers. Are you raising any money to help prepare for this
growth even after 10 years?
[00:10:38] Noah Miller
We've never done a big raise before. We're growing a little faster than we've ever done before. You know, you need cash to fuel
that. So we are doing our first full raise. We're doing a series, a round right now. What we're doing is we're looking for a three million
dollar raise right now. Any credit investor would welcome them to contact us. They can reach us at investment at Black Dog
Telecom. We are looking to raise money now to just further our growth. We are honestly adding headcount on a regular basis now
and just trying to keep up with the demand.
[00:11:07] Dan Humiston
At this point, you know, it's almost like a land grab, but you have to because every state that comes on is just so much opportunity.
And if you don't get it, somebody else will. We've been speaking with Noah Miller from Black Dog Ali Dena.. And I'll have all of isn't
contact information and investor information also on the Web. MJBulls Web site. So, no, it's been great to have you on the show.
Please promise me that you'll be back on again.
[00:11:32] Noah Miller
We'd love to be back on your show now.
[00:11:35] Dan Humiston
Thanks for listening to Raising Cannabis Capital to learn more about today's guests or to become a guest. Visit our Web site at
MJBulls.com. Today's show is produced by Hemp Gables Media with original music produced in part by Jamie Humiston. I'm Dan
Humiston and you've been listening to the Raising Cannabis Capital podcast.
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